How to do Keyword Research into 2015 and Beyond

Today I thought that I would go into a good method I have used and currently use as part of my keyword research process. I never rely on this method %100 but it is a great way to add into what you are already doing for some extra traffic and hopefully extra sales.

What You will Need

• Google Keyword Planner
• Google News
• Plenty of Time

The Keyword Research Method

During my time in Internet Marketing, I have been able to rank some very tough terms. As anyone who has been in the game for a while knows, sometimes this takes a big chunk of money and is usually a pain to go for. I have since switched my focus to “low hanging fruit” or keywords with little to no competition that are easy to rank and make sales. They are extremely easy for me, and therefor easier for you! Not only are they easier to rank but they require less money spent on SEO and if a particular site you have built gets hit, you can have multiple thus diversifying your risk. Remember, never put all your eggs in one basket (I have learned this one too many times!)

So I am going to guess that you have heard of launch jacking. If you have not heard of this method, you essentially use the buzz of a product that just launched to rank for terms that people have not gone for yet before there is any competition, create and rank a site around the search terms of this new product, and then rankings/money follow.

This method essentially uses the same mechanics. You may see people talking about launch jacking jvzoo/clickbank products (which still works incredibly well) but today we are going to be launch jacking Amazon products (or really any affiliate network offer that could work).

Alright, lets dive in!

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Step 1: Visit Google News (news.google.com)

When you get to Google news, you want to type “Announced” into the search bar and hit enter. Essentially we are looking for a product that has just been launched or announced and therefor not a single Internet Marketer has gone for this product yet. I typically like to look for products that I could link to Amazon for a few reasons. Amazon is extremely trusted by people world wide and you also get a commission on ANYTHING sold within 24 hours. Not bad!

Now realize that the amazon product may not be out yet, but there might be a previous version sold, which is okay! As an example, I went over to Google news and had to go through 37 pages before I found something that looked like it may work.

As you can see, Just Cause 3 has not been announced yet but it sounds like the announcement is right around the corner. I then headed over to Amazon.com and noticed that Just Cause 2 (the previous game) was being sold for about 15-40 dollars. This is not that expensive, but if you have ever created an Amazon Affiliate site before, you will know that you can makes sales on all sorts of goodies if you just drive traffic, so this is a great place to start.

Step 2: Does the Product or Previous Product Have Good Searches a Month in Google?

So far we found a product to promote, but we want to figure out if it is even worth our time. If we create a page on this new game that is coming but it never gets any amount of decent searches, we will be doing nothing but wasting time. Essentially you want to prove the concept of this keyword so you know that if you rank, traffic and money will follow.

For this, I go over to the Google Keyword Planner and type in some keywords that are related to the previous version of the game. Take some time to do this step and you will be able to find some golden nuggets.

As you can see, the previous version had a lot of Buzz going on about it and still does. This is perfect! If we rank similar terms for the new game, you will notice traffic will come and it WILL convert into sales/email subscribers/or whatever else you decide to push them.

Step 3: Make Sure You Can Rank

One of the final steps is to make sure again that you are not wasting your time. To do this, open up an incognito window and let’s check the SERPs manually. People have asked me over Skype and in emails almost every day what kind of tool they can use to decide how competitive search results are. Every single time, I tell them that no tool can really tell them this accurately and if it does, it is probably lying to you. The best and most simple way is to manually check yourself. Take the extra few minutes, it could make life a lot easier for you. Open up the SERPs in an incognito window, take a look at the top 5-10 results, and use your brain to see if you can compete for that search term.

What do we see here? The first thing I notice is that not a single site in the top 5 has optimized for the keyword “just cause 3 review. Not a SINGLE ONE! Can you imagine how easy it is going to be to rank number 1 just by using proper on page SEO? You guessed it, incredibly easy.

Now some people have said that these results look a bit hard and it is only a matter of time before these authority sites come out with their own review and outrank you. That may be true, but, that is why I suggest you use this method along with what you are already doing, and a nice stream of traffic before they even get started on their own review can be good for you and your earnings.

*Note: Not every product you find will have authority sites ranking. I have ranked little gadgets where I remain the number 1 result today.

Step 4: Research the Announced Product and Create an Article

You now have a product that you know you can rank for without it wasting your time. Excellent, now is the final step. You want to go and find as much information on the release of this product as you can. Write a decent article and add in the keywords that you have come up with to the article. You do not need to keyword stuff so just add them in naturally.

Since the product has just been announced, you will obviously not have all the information and if nothing official has been released, it is impossible. However, anyone that can type English will be able to give an overview and include some keywords you want to rank for.

Put in affiliate links to the previous version if the product is not on Amazon yet as some people may want to try out the old version and if it is a game, may want to complete the storyline up until the new game is released. I always make sure I go back to those posts once the new product I ranked for is on Amazon and include those affiliate links.

There you go everyone, a simple and effective method to add to your keyword research arsenal.

Go forth and make money!

*Note: For all of those people that do not think Amazon Affiliates is worth your time, I like to tell them about the time that I was selling 20-30 dollar items on a small affiliate site. The commissions for these were tiny, and almost not worth my time. What did make it worth my time is that I would get large sales on other products since you get commission on anything sold within a 24 hour time window. One day I noticed that I had sold a $6,000 piano tuner which gave me a nice $360 commission. Not bad for a site that makes pennies for each commission of the product I was promoting. This is why this method works so great.